Japan's largest* comprehensive exhibition for realizing DX

Human Resources/Labor Relations | Accounting/Finance | Legal | Marketing | Sales | DX Promotion and Business Negotiations

What is DX General EXPO?

About

This is an exhibition where you can directly negotiate with back office staff, marketing personnel, DX promoters, and business owners.

This exhibition brings together the latest solutions that promote the digital transformation of businesses and stores, including HR and labor management systems, accounting systems, legal tech, and digital marketing. It is an excellent opportunity for business negotiations with back-office departments such as HR, general affairs, accounting, and legal, as well as marketing, sales, DX promotion, and management.

Solving challenges in lead generation

Lead Generation Solutions

Number of visitors per exhibitor: No. 1 in this field

This exhibition boasts the highest number of visitors per exhibitor in the DX/IT sector. Due to its high ability to attract visitors, it is the number one exhibition in this sector for exhibitors to acquire leads.
By exhibiting at this trade show, you can acquire a large number of leads at once, ranging from those with latent needs (future prospects) to those with clearly defined needs (prospects who are likely to close a deal in the short term).

71% of attendees are responsible for the implementation of products and services.

This exhibition boasts the highest lead generation satisfaction rate among decision-makers and high-ranking executives in the DX and IT fields. By exhibiting at this exhibition, you can directly approach decision-makers and secure numerous business opportunities that lead to successful deals.

Providing numerous customer touchpoints even before the exhibition begins.

This exhibition allows you to acquire a large number of leads not only at the exhibition venue but also online before the event. You can acquire leads at no additional cost, and this directly leads to securing booth visit reservations (appointments).

Past Events

MOVIE

Upcoming event dates

Schedule

• 

  Back Office World 2026 Summer Osaka

  Featured EXPOs

  HR Support EXPO / Legal Support EXPO / Accounting Support EXPO / General Affairs Support EXPO / Back Office Business Transformation EXPO

  venue

  Intex Osaka

  Date and Time

  Wednesday, September 2, 2026 - Friday, September 4, 2026 10:00-17:00

• 

  Marketing & Sales World 2026 Summer Osaka

  Featured EXPOs

  Marketing Support EXPO / Sales Promotion Support Week / Advertising Support EXPO / Sales Support Week / CS/CX Support EXPO / E-commerce Support EXPO / Front Office Business Transformation EXPO

  venue

  Intex Osaka

  Date and Time

  Wednesday, September 2, 2026 - Friday, September 4, 2026 10:00-17:00

• 

  Industrial DX Exhibition 2026 Summer, Tokyo

  Featured EXPOs

  Retail & Restaurant DX EXPO / Manufacturing DX EXPO / Construction & Building DX EXPO / Real Estate DX EXPO / Logistics DX EXPO

  venue

  Tokyo Big Sight (East Halls 7 & 8)

  Date and Time

  Wednesday, September 30, 2026 - Friday, October 2, 2026 10:00-17:00

• 

  DX General EXPO 2026 Autumn Tokyo

  Featured EXPOs

  HR & Labor DX EXPO / Accounting & Finance DX EXPO / Legal DX EXPO / Marketing DX EXPO / Sales DX EXPO / Business Process Transformation DX EXPO / Information Systems DX EXPO

  venue

  Makuhari Messe (Halls 1-3 / 9 & 11)

  Date and Time

  Wednesday, November 4, 2026 - Friday, November 6, 2026 10:00-17:00

• 

  Business Innovation Japan 2026 Autumn, Tokyo

  Featured EXPOs

  Business Support EXPO / Work Style Reform Week / Human Resource Development & Recruitment Support EXPO / Wellbeing EXPO

  venue

  Makuhari Messe (Halls 1-3 / 9 & 11)

  Date and Time

  Wednesday, November 4, 2026 - Friday, November 6, 2026 10:00-17:00

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